For the Portuguese interior company Sachi, internationally known for their outdoor kitchens and outdoor furniture, I worked on the creative direction of their new CI and web presence.
At the beginning there was the question if the new images for the website should be produced by real photo shoots or if they should go the digital way together. So I developed a concept for Sachi for the visual language and styling for these CGIs. Together with the company's founder Hugo de Lourenco, I developed and drew an architecture for a Sachi house that would provide the perfect setting, background and also styling for all its products. The development of the photorealistic renderings was done by @nudesign.